Analyzing The Combination of Private Marketing in Traditional Catering Retail: Take Holiland as An Example

The impact of the COVID-19 and promotion Internet applications have increased online consumption rate consumers, which has prompted businesses to conduct private marketing. purpose this study was explore how traditional catering retail industry combines with This paper used marketing mix theory, through SWOT model, specifically analyze characteristics Holiland's in four aspects: price, product, place, promotion. results showed that Holiland advantages location, promotion, but its price is higher than same category products, so it disadvantages. market where located great potential, however, due continuous participation other industries, competition fierce. needs constantly introduce new products adjust model make own brand image more prominent. According such case studies, can imitate some specific measures Holiland, they need change details according their product features form model.